“PowerSeraya Ltd’s strategic vision is to become an integrated energy company, to diversify into other commodities such as steam, cooling water, gas and oil trading.”
Diagram 3.2: Operational structure of the company
Managing Director’s Office
The MD leads a senior management team of eight which has been tasked with doubling the enterprise value of the PowerSeraya Group to S$3 billion by the year 2010 and realising the vision to be the leading integrated energy company in Singapore.
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Retail and Regulation – Seraya Energy Pte Ltd
The retail and marketing arm of the PowerSeraya Group handles key accounts servicing, marketing, billing operations and the contact centre. It also oversees the regulation portfolio which ensures that corporate directions of the PowerSeraya Group are within the parameters set by the Energy Market Authority and Singapore’s National Electricity Market.
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Utilities
This group is responsible for the safe, reliable and efficient generation of power to supply 28% of Singapore's energy requirements. The departments in the Utilities Group work together to strengthen our multi-utilities portfolio and capitalise on our core generation business to diversify and grow our integrated utilities component.
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Corporate Finance
Finance, Legal and Risk Management fall under this group. Apart from overseeing timely financial and management reporting, integrity of internal controls and treasury functions, this group charts our corporate risk management framework.
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Trading and Fuel Management – PetroSeraya
This group oversees the operations of the four departments: Business Development and Planning, Physical Oil Trading, System Operations and Terminal Operations. The Trading and Fuel Management Group focuses on operations related to fuel management and blending, terminal operations, sourcing and procurement of fuels and physical trading and bunkering.
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Planning and Development
This group is responsible for strategising, preparing and implementing competitive business plans and goals. The team also works closely with other groups to identify and develop new businesses. Its scope extends to developing economic models, carrying out demand forecasts and conducting feasibility studies.
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Corporate Services
Covering a diverse range of support services that extends to Human Resource, Purchasing and Contracts, Corporate Communications and Environmental, this group is tasked with building a vibrant workforce and an innovative and commercial culture. It aims to make PowerSeraya the employer of choice.
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Energy Markets
This group handles electricity market operations, proprietary trading and a new portfolio relating to gas market operations. The three departments under this group are the Electricity Market, the Gas Market and the Derivatives Market. With the seamless integration of the three departments, this group seeks to transform the energy market in Singapore.
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Process and Innovation
The P&I Group is a dedicated team comprising IT Infrastructure, Enterprise Solutions and Business Solutions. It seeks to develop and manage the IT assets and systems of the company and align it to key business processes and objectives. It also seeks to creatively use IT to automate business processes and deliver innovative solutions.
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General Counsel
This department, which falls under the Corporate Finance Group, is responsible for managing legal advisories, dispute management, compliance and corporate secretarial matters for PowerSeraya. The internal audit function also falls under this department.
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